Michael Rush wrote the article, “The Digital in Art,” to describe the relationship and meaning of digital media in the field of art. Traditional art was valued for many centuries, but the advent of technology has brought the creation of art to a more contemporary time and audience. It also brings into question whether digital art is a genre of art in itself, or if digital art could be another means of depicting art genres, such as “abstraction.” The author mentions that the validity of digital media does not always have to be dependent on “referencing artists already established in other media.” The author also notes that video and photographic art also changed its form when multi-screen and multi-image projections reached their “apotheosis with … cinematic installations.” The viewer is confronted by multiple channels, so there are various ways to interpret a video or photography piece. A work becomes more dynamic and interactive if a viewer can directly confront a cinematic installation, such as Doug Aitkin’s work. While this article considers photography and video as mediums for art, it is important to consider the most contemporary of digital media. In terms of a point for discussion, what role could virtual digital media play in the role of art?